As one of the most popular instant messaging software in the world, WhatsApp has more than 2billion monthly active users worldwide, covering more than 180 countries, and the number of messages sent through WhatsApp every day exceeds 100billion. Generally speaking, 26 of every 100 people in the world are using WhatsApp. As a popular country for Chinese enterprises to go to sea, India, Brazil, the United States, Indonesia, Russia, Mexico, Germany, Italy, Spain and the United Kingdom are among the top 10 countries in WhatsApp audience.
For the cross-border e-commerce enterprises in the sea industry, which have been gaining momentum in recent years, they have entered the stage of three-dimensional channel layout in recent years, starting from the initial settlement of third-party e-commerce platforms such as Amazon, express, eBay, and wish. Data shows that 25% of enterprises have begun to build their own independent stations, constantly expand channels, and gradually transform to branding. Thus, WhatsApp, as one of the most popular instant messaging tools in the world, its enterprise version solution WhatsApp business API is more useful.
Let's review some application scenarios of WhatsApp business API solution in the field of cross-border e-commerce.
1. Get customers! Get customers! Get customers!
Place entry buttons on e-commerce websites (home page, product page, customer service page), self owned apps, email signatures, call centers and other self owned channels to invite WhatsApp to solve problems and guide traffic to private domains. At the same time, click to WhatsApp ads are set when advertising in payment channels such as Google or Facebook. When users click on ads, they will be invited to use WhatsApp to communicate. In this way, the traffic scattered in various channels will eventually settle down on WhatsApp.
2. Customer retention, unlimited possibilities
Through the dialogue and interaction between WhatsApp and users, customer service personnel can complete inventory inquiries, product recommendations, and even provide time limited coupons, so as to stimulate and guide consumption. In this process, there is no need for too complex operations, just provide users with a good social experience through pictures, text, links or videos. Of course, for some basic customer inquiries, you can set up a chat robot to automatically reply on WhatsApp to minimize the pressure on the customer service team and let the customer service staff focus on dealing with more valuable things.
In addition, WhatsApp can also play an important role in marketing activities. The brand can fully guide users to participate in activities or activate discount information through WhatsApp in marketing activities or discount information publicized externally. The first is to greatly improve the response rate of activities, and the second is to retain these users on WhatsApp to prolong the user's life cycle. Similarly, this step can be completed by setting up automatic chat robot self-help, without too much manual intervention. During the 2020 European Cup, Coca Cola successfully designed the lottery interactive activities during the event with WhatsApp as an interactive channel, cm As the official authorized service provider of Facebook's WhatsApp business API, com provides solutions.
3. User experience is king, creating differentiated advantages
With the increase in the number of sellers, cross-border market competition has become increasingly fierce. It is not difficult to find that the homogenization of products in this market is very serious. The parameters displayed by the same product on different platforms are almost the same as those of manufacturers. This situation will inevitably lead to price competition. Vicious competition ultimately dilutes the profits of enterprises, which is also one of the factors for many enterprises to transform to independent stations. Constantly polish products, upgrade brands, refine operations, pay attention to user experience, so as to create differentiated competitive advantages. In the operation of e-commerce independent stations, WhatsApp is a very convenient channel that can be used to push transaction orders, invoices, logistics information, member points change reminders, and provide after-sales services, providing users with the ultimate experience and more possibilities for users' refined operations.
4. Extend user life cycle, loyalty plus
Most of the products sold online are of high repurchase rate type. Users will purchase repeatedly on a regular basis, set a deadline, and send reminders to users through WhatsApp, which will greatly improve the repurchase rate of users. For some sleeping members, they can also be activated again by means of member marketing (point games, limited time coupons, promotion and demotion reminders, etc.).
You can even collect users' feedback and comments on products through WhatsApp. Users only need to simply reply a few words or even send a voice in the interface they are used to. With simple operation, users will be more willing to give real feedback to businesses. Based on this, enterprises can also truly start from the needs of users, solve practical problems and develop in a virtuous circle.
I hope the above content can bring you some ideas and Inspiration of WhatsApp business API solution in the application of sea going business. You are also welcome to contact us for customized solutions.
